Wealth Awakening
Japan's Lost 30 Years — Yet These 3 Industries Made Fortunes
After Tokyo's 1991 bubble burst, society flipped 180 degrees — from "tomorrow will be richer" to "stability above all." But history's cruelest irony: when everyone flocks to the same safe harbor, the harbor itself becomes the biggest risk. Japan's 30-year lost decade proves that what survives downturns isn't the hottest风口 (trend), but the most ordinary industries — Suntory, UNIQLO, MUJI, Nintendo. Here's how they captured human weakness with precision.